[Review] “Chop-Chop” – PSD to HTML Dead? Long Live PSD to WordPress!

5 April 2016

Being a web designer isn’t the easiest of careers, if you ask me.

I mean, like with most career paths, you must learn to master your main craft if you want to be successful. But if that wasn’t enough, a web designer also needs to master a number of other extra crafts.

Yes, I’m talking about coding…

Not surprisingly, there’s no client in the world that’s going to hire you just to create the design, only to then take it off your hands and take care of coding it on their own. This basically never happens.

Clients need their projects to be done from start to finish, and in a complete, tailor-made manner.

So what if you don’t like to code? Or what if you’ve realized that you’re never going to be able to deliver the highest quality code that your clients (rightly) expect?

Well, let’s see if solutions like Chop-Chop can help you out. And more importantly, let’s see if PSD to HTML is still a thing.

What is Chop-Chop?

Like you’ve probably guessed by now, Chop-Chop is a PSD-to-HTML agency house.

In other words, you can reach out to them if you have the design part of a job ready, and now you need to turn it into a working website.

Important note, though. Chop-Chop is not PSD to HTML only. They also offer individual services for advanced PSD to WordPress and even PSD to email template, which is kind of becoming a very common type of work that clients need done.

Chop-Chop also offers a really clear price calculator. Just select what you need, how much of it, and you can get a quote right away.

Some of the things you should know

Over the years, I’ve come across many PSD to HTML and PSD to WordPress services and tools. But the main problem with them was that the results were always … what’s the word … sub-par.

I mean, it’s not that the people involved in them were not skilled enough or anything, but I’ve always felt that they’ve run through their projects perhaps too hastily, and were just trying to squeeze as many gigs as possible out of their day.

Chop-Chop seem to be working a bit differently. First off, their offer is targeted toward designers who care about every little detail of their work, and want the final result to be pixel-perfect. In other words, the way you’ve designed it is exactly the way they will make it look as HTML/WordPress.

Secondly, everything they do is hand-coded (they have the manpower for that – 50 people on the team in total). This means that each project gets its proper attention.

Lastly, some important technical details you should know:

Some of the file types you can get converted: .PSD, .AI, .INDD, .PNG, Sketch.
The markup is responsive and cross-browser compatible.
You can also hire them for custom projects (hourly rates apply).
There’s post-development support.

The price

So like I said, there are three main services that Chop-Chop offers:

PSD to HTML (static site).
Advanced PSD to WordPress.
PSD to email template.

It’s best if you use their price calculator to get an exact quote, but just to give you a general overview:

Conversion to a single static page: $160. Then each page after that is +$100.
To WordPress: first page for $240, then +$140 for every additional page.
To email template: every individual page for $160.
For any non-standard work, that’s $35 per hour.

The bottom line

At the end of the day, having a trusted developer who can take your design and turn it into code that’s truly optimized is a very valuable asset. And having 50 of them? That’s Chop-Chop.

Check them out if you want to work with someone who’s passionate about what they do and actually tries to understand what your project is about, rather than simply taking a large bite of it, chewing it a bit and then spitting out code that works only kinda like you expected.

Oh, one more important thing. Since you’ve stayed all the way to the end, we have a discount for you. We’ve reached out to Chop-Chop for a custom coupon code, and they were happy to provide us with one. It’s 10% off. Just mention this via their team talk channel: EWD10.

But what do you think? Is PSD to HTML or PSD to WordPress something you’re in the market for?